What is MaaS?

MaaS (Mobility as a Service) is a new type of mobility service that combines different modes of transportation (e.g. buses, trains, taxis, car and ride sharing services) into a single package, in order to facilitate seamless intermodal travel.

What is MaaS roaming?

Inspired by the telecoms industry, MaaS roaming will allow for international multimodal travel via a single digital interface. MaaS roaming is designed to facilitate simpler and more efficient booking, planning and administration of international trips whilst helping organizations to reduce travel expenditures and manage employees’ mobility according to sustainability goals.

What is NOMAD?

NOMAD (Nordic Open Mobility and Digitalization) is a research and innovation project funded by Nordic Innovation and coordinated by ITS Norway that aims to develop an open, pan Nordic mobility system for MaaS solutions. The project explores the concept of roaming as a means to inspire to service agreements between MaaS operators that will benefit individual travelers and organizations, and that will support parallel developments in open data standards within the Nordic region.

Plan of Action

The activities to be completed throughout the project are structured in seven work packages (WP). Most of the WPs have inter-dependencies and the most important components and services will be improved through iterations.

The figure below presents the overall organization of the work packages and a timeline for implementation:

Work package 1: Project management



Project management and administration. The WP also includes the administration of project finances and reporting to Nordic Innovation.

This WP ensures the project meets its objectives within budget and schedule.


  1. Project planning and management – refine the described work packages into a detailed project plan and monitor its implementation on an ongoing basis.
  1. Project reporting – prepare all required reports for the project.


  1. Continuous/interval financial reporting to IN and CRD.
  1. Progress report to IN and CRD.
  1. Point of contact between funders and project partners.


Main stakeholders: ITS Norway, ITS Nordics.

WP leader: Trond Hovland.

Participants: Inger Lundetræ, Coordinator.

Dependencies: All other WPS and WP-leaders.

Risk and opportunities

  • Ensure that the WP leaders are coordinated and focused.

Work package 2: Requirement and planning



This WP designs the research framework, develops hypotheses, and coordinates data collection for the NOMAD project.


Host a diverse and impactful digital seminar and scenario simulation that articulates the commercial, political, and business model obstacles and possibilities for international MaaS roaming.


  1. Organize and host a digital seminar in September 2022.
  1. Organize and host a scenario simulation workshop in March 2022.
  1. Collect and synthesize data about the future of international MaaS roaming.


  1. Develop invitation lists, and send out invitations.
  1. Develop meeting structure and questions for participants.
  1. Use feedback from digital seminar to develop scenarios.


Main stakeholder: RISE, NOMAD consortium.

WP leader: Robert Boyer.

Participants: RISE and TØI.

Risk and opportunities

  • The pandemic prevents us from meeting.
  • Mobilization of the stakeholders.
  • We don’t gather enough In-Kind.
  • Overlapping demands of stakeholders in NOMAD and MaaSeKOPP.

Work package 3: Scenario simulations



WP3 is focused on implementing workshops/events to facilitate scenario simulations. Using the research methods and initial state developed in WP2, WP3 will organize and structure the day-long affairs, preparing the content and the participants for roleplay and, if needed business model canvas.

How does it work

The NOMAD Scenario Simulation will bring together mobility stakeholders from across the Nordics to explore how mobility roaming could work.

We aim to attract at least 100 participants from at least 20 organizations.

  • Simulations will take place live.
  • (likely) in Copenhagen.
  • (likely) in January and March 2023.


  • All participants will be assigned a role on a team of 3-4 other individuals representing a real Nordic mobility ecosystem actor.
  • Your simulation role will not be your real-life role J.
  • Teams will be given a dossier that explains their organization’s goals for the simulation, for example, “increase customer base by 100k”, “remove 50,000 cars from the road”, “earn 1Mk in revenue”, etc. 
  • Teams will each try to achieve their goals by working with other groups.
  • We will test multiple scenarios during the day.


  • Rules and starting conditions for each scenario will be determined by interviews with participating organizations in the Spring of 2022.
  • Starting conditions determine the technical and legal capabilities of different ecosystem actors, annual costs and revenues, and customer base.
  • Teams can invest revenue in meeting their goals, improving technical capabilities, making deals, and building coalitions to develop MaaS constellations to help achieve their goals.

Research questions:

  • Under what technical, legal, and commercial conditions will cross-border MaaS coalitions develop?
  • Who are the “winners” and” losers” in a functional cross-border Nordic MaaS scenario?
  • Does a functional Nordic MaaS scenario represent a more resilient transportation landscape in the Nordics?
  • Is “big-bundle” MaaS necessary for the development of cross-border Nordic MaaS?


  • Facilitated discussions will immediately follow scenarios simulations to understand better what worked, what didn’t, and why.
  • Commentary will be provided by an expert “verification” panel responsible for checking the scenarios against reality.

Participants engagement:

  • Join the NOMAD consortium.
  • Your in-kind contribution of X person-hours to scenario development (interviews with researchers) and in-person simulation participation.
  • Your in-kind contribution will be leveraged to raise grant funding from Nordic Innovation.
  • Shape to the development of Nordic MaaS in real-time.
  • Meet Nordic mobility colleagues for some exciting discussions.
  • Your contribution will be recognized in promotional materials and publications.


The goal of WP3: carry out the scenario simulations by input from WP2, WP3, and WP5 and report results and findings.

Deliverables and tasks

The work package contains these tasks:

WP3.1: Requit PTA, municipality, regional train, bike share, MaaS operator, etc.

WP3.2: Invite, facilitate and carry out the events.

WP3.3: Assess findings and report to WP2 and subsequently to WP5.

WP3.4: Prepare compensation to the participants and collect in-kind reports as input to WP1.


Main stakeholders: ITS Denmark, NOMAD Consortium.

WP leader: Søren Sørensen.

Participants: Members/invited experts.

Risk and opportunities.

  • The pandemic prevents us from meeting physically.
  • Mobilization of the stakeholders for the meetings.

Work package 4: Verifications



Verification and testing of findings from WP2 and WP3. Results from WP3 are assessed and enhanced with expert views and comments from NOMAD partners (MaaS operators, mobility service providers, MaaS alliance, PTA`s, etc.), providing clarifications of practical requirements to make roaming and resilience work in the Nordic MaaS context.

Test how OK findings from WP2 and WP3 meet real-life conditions faced by MaaS roaming market players. Verify WP3 assumptions against real-life use cases and with MaaS experts.


Report (PP) reflecting real-life conditions faced by MaaS roaming market players.

Enhanced WP3 summary.

List of real-life use cases in which WP3 assumptions are reflected on.

Report of the verification of WP3 hypotheses/summary on real-life use cases.


Summarize WP3 outcomes and arrange and facilitate semi-structured confidential discussions with chosen NOMAD partners about consequences.

Produce enhanced WP3 summary with chosen NOMAD partners.

Identify real-life use cases in which WP3 assumptions can be tested.

Conduct a theoretical study on WP3 assumptions with real-life use cases.


  • Main stakeholder: ITS Finland, NOMAD Consortium.
  • WP leader: Marko Forsblom.
  • Participants: Members/MaaS Global.

Risks and opportunities

  • Key stakeholder loses interest and quit the project.
  • WP3 assumptions do not resemble real-life conditions enough, and therefore, they can`t be tested.
  • Verification provides added value to MaaS ecosystem players and helps to overcome roaming challenges.

Links to activities in WP4:

NOMAD online workshop 23rd of March about the user stories for the pilot test

Videos for the two user stories of a fictive MaaS roaming solution

Work package 5: Assessment and recommandation



This WP focuses on the analysis of the project outcome compared to the initial state and   assumptions established in WP2.2.


If MaaS is sufficiently standardized, follow the ITS directive duly and use NAP to the full extent …

Then, under which circumstances, if any, will MaaS work as intended creating value for the society, industry, and users simultaneously – i.e., under which policies, regulations, cultures, population sizes, and public transport access will it work?

If sufficiently viable business models for MaaS can be derived from these prerequisites and circumstances – it will be roamable …. or NOMAD compliant.

Result of WP5:

NOMAD has access to all the experts in Europe and the Nordic region.

What prerequisites must be in place under different mobility scenarios and requirements in the other markets? These are translated into guidelines for setting up a viable, roamable, and resilient MaaS according to the assumptions, project findings, and results.

The result of NOMAD will serve as a knowledge-based stepping stone for next-generation mobility service operations and innovative mobility projects.


  1. Implement the design developed in WP2.1 and decide the format of the recommendations.
  1. In cooperation with WP2 and WP4, clarify and establish findings from the simulation/demos.
  1. Compile, assess, and do an analysis of all results and findings in WP2, WP3, and WP4.
  1. Based on WP5.3, prepare a comprehensive handbook/website to present the results.

Content of handbook/report/handbook

  1. Background and assumptions.
  1. Methods, structures, and process.
  1. Short MaaS status in the Nordics and Europe.
  1. Assessment of status, WP3 findings, and WP4 verifications.
  1. Identifying the NOMAD principles and concepts.
  1. Recommendations and guidelines for viable MaaS.
  1. Suggestions for further work and research.
  1. Summary.


  • Main stakeholders: ITS Norway, ITS Nordics.
  • WP leader: Trond Hovland.
  • Participants: Inger Lundetræ Coordinator.

Risks and opportunities:

Is the solution already in place or not interesting?

Work package 6: Dissemination



This WP is about knowledge sharing, communication, and disseminating the NOMAD project activities and results.

A project website will be set up with knowledge sharing and dissemination about challenges and results – and a LinkedIn profile will be linked to the project to share results and invitations for workshops in professional networks. In addition, press material will be prepared on an ongoing basis – and submitted articles for specialist media. Presentations will be designed for use at professional conferences. RISE and TØI will lead the dissemination of all research results. ITS organizations will organize NOMAD meetups and seminars as part of their current events.

The goal is to make the NOMAD project known by the Nordic, European, and International mobility communities. As well as communicate the project result so they can be implemented elsewhere and have as much impact as possible.


  • Task 1: Website and LinkedIn.
    Establishment of a website and a LinkedIn profile.
  • Task 2: Press materials.
    A press strategy will form, how, when, and where knowledge and results from the project are revealed.
  • Task 3: Presentations at conferences, webinars, etc. (ongoing).
  • Materials for presentations at conferences etc., will be standardized and presented during the project – and with a final presentation.
  • Task 4: Organize meetups.
    ITS will facilitate NOMAD meetups and seminars as part of their existing events.


Activities are ongoing. We are missing a list of dissemination activities – we should collect that.


  • Main stakeholder: CDR.
  • WP leader: Bjørn Hallberg Nielsen.
  • Participants: ITS Nordics and participants.

Risks and opportunities

None Identified.